Atticus Communications, Inc. is a public relations and publishing firm based in Greenwich, New York, specializing in the promotion of agriculture, food and food issues through public relations, media outreach, appearance bookings on radio and TV and the production of newspaper/newsletters.
Key staff includes Peter Gregg, President; Scott Keyes, Account Manager; Stephen Dravis, Layout Editor; Donna Frank, Media Coordinator; Leah Carroll, Media Assistant; Linda Quinn, M.S.R.D., Recipe Development and TV Spokeswoman; Molly Morgan, R.D., Recipe Development and TV Spokeswoman.
Our job is to get our client's name, product or issue covered in the press. We do that through issuing press releases to our exclusive media contact list of all reporters and editors who are inclined to cover food or agriculture. We have a proprietary system to distribute releases. Our system gets results. Our releases reach an average of 7-10 million people per month. In fact, we utilize a print and video clipping service to track and prove our results to you.
We also directly pitch stories to those same editors and reporters, coming up with useful angles or "hooks" that can make your issue or product appealing as a story to media.
Our other effective approach to public relations is to regularly book our principals on statewide TV and radio programs. Successful appearance bookings include FOX 5 New York, WNBC Ch. 4 New York, WABC, Ch. 7 New York, Univision, Telemundo, KTBW Ch. 7 Buffalo, the Food Network, WNYT Ch. 13 Albany, WSYR Ch. 9 Syracuse, RNews Rochester and others. In the past year, we have also successfully booked more than 50 radio appearances throughout the state, on stations in every market in New York, big and small.
We also work closely with food editors around the nation. If you have a food product to promote, please consider us. Our database includes the food editors of the top 400 newspapers around the nation as well as the top food editor at the Associated Press.
We also have a state-of-the-art in-house studio located within our offices here in Greenwich. In this soundproof booth, which includes a Neumann U-87 Microphone hooked up to a PowerMac computer, and Pro-Tools editing software, we can create commercials to full-fledge radio programs. Every week, we produce in-house radio "reports" which are sent out to more than 50 radio radio stations around New York. In these reports, we regularly interview industry and state leaders. These 3-minute vignettes are an extremely effective public relations tool to promote issues important to our clients.
Newspapers. We also produce newspapers on behalf of our clients. These aren't rinky-dink newsletters made on the back-room copy machine. These are real newspapers, with real reporting and editing, designed and paginated by professional journalists. Ask us for a sample and see if your company or organization could benefit by having a real newspaper produced under your banner.
If your company or organization is in need of public relations services, media outreach, newspaper production or simply would like to make a few TV appearances on a certain issue, please give us a call.
Our past and present public relations client roster includes:
New York Apple Association, New York Farm Bureau, New York Beef Industry Council, New York Bold onions, New York Wine & Grape Foundation, U.S. Apple Association, Washington County Fair, Upper Hudson Maple Producers Association, International Fruit Processing North America New York, Inc., New York State Agricultural Society, Agricultural Stewardship Association, Washington County Farm Bureau, New York Cherry Growers Association, Christmas Tree Farmers Association of New York, Cornell Cooperative Extension, Northeast Dairy Producers Association
Our past and present publishing clients include:
New York Apple Association (Core Report), New York Farm Bureau (Grassroots), The New York State Agricultural Society (The Cultivator), The Agricultural Stewardship Association (ASA News), Washington County Farm Bureau (WCFB News), U.S. Apple Association (Apple News)
In addition, we publish two trade newspapers that are wholly owned by our company:
The Maple News, The Christmas Tree News
Both papers are distributed through paid subscription to customers throughout the United States and Canada.
